LiveRamp Opt-Out: Remove Your Data (2026)
LiveRamp is a data broker that collects and publishes personal information from public records. If you have found your name, address, phone number, or other personal details listed on LiveRamp, you have the right to request removal. This guide explains exactly how to opt out of LiveRamp in 2026, what to expect after submitting your request, and why opting out matters for your privacy and safety.
The reality of data brokers. Niche and regional people-search sites feed the larger broker ecosystem. One unaddressed listing can re-seed dozens of others within weeks. Priwall by mePrism watches the long tail of brokers — including smaller sites most consumers never think to check — and removes your data continuously.
Why opt out of LiveRamp?
LiveRamp is an enterprise data connectivity platform used by major brands and advertising companies to match consumer identities across platforms and enable targeted marketing at scale. The risks of being in LiveRamp's ecosystem are different from consumer-facing directories. First, LiveRamp links your identity across devices, websites, and retail purchase data, building a cross-context profile that fuels personalized advertising without your explicit awareness. Second, because LiveRamp's data is embedded in the infrastructure of thousands of advertising platforms, a single LiveRamp identifier can influence what ads you see, what prices you are offered, and what content is prioritized for you. Third, LiveRamp's data licensing model means your profile may be shared across a vast network of clients over whom you have no direct visibility.
Quick facts
| Type of site | Data connectivity and identity resolution platform |
| Data shown | Consumer identity data, purchase behavior, location signals, ad targeting segments |
| Opt-out method | Consumer opt-out portal |
| Typical removal time | Up to 30 days |
How to opt out of LiveRamp
- Visit LiveRamp's consumer portal. Go to liveramp.com and navigate to the privacy or consumer choices section to find the opt-out portal.
- Access the consumer opt-out form. Find the "Opt Out of Sale" or "Data Opt-Out" option available under their consumer privacy rights section.
- Enter your information. Provide the information requested — typically your email address and optionally your name and other identifiers — so LiveRamp can locate your record.
- Select your opt-out preferences. Choose whether you want to opt out of data selling, targeted advertising, or both. LiveRamp may offer multiple suppression options.
- Submit and confirm. Submit the form and complete any email verification step required to finalize the opt-out.
Steps current as of 2026; if the broker has changed their flow, see their current privacy or opt-out page.
One down. Hundreds to go.
Priwall by mePrism handles the entire data-broker removal process for you — submitting, verifying, and re-removing across 200+ sites. Set it once and your information stays off the public web.
What to expect after opting out
LiveRamp is required to process opt-out requests within 30 days under CCPA and similar privacy laws. After opting out, your data should be suppressed from LiveRamp's active identity resolution and data-sharing operations. However, because LiveRamp's data has already been distributed to downstream advertising clients, companies that have previously received your data may continue to use it until they refresh their suppression lists. Full propagation through the advertising ecosystem can take several weeks to months. If you are a California, Virginia, or Colorado resident, you have additional legal rights to deletion under state privacy laws.
Frequently asked questions
What is LiveRamp and why do I have a profile there?
LiveRamp is a business-to-business data platform used by advertisers and marketers. You likely appear in their database because LiveRamp has matched your identity across retail loyalty programs, app usage, and online activity without a direct relationship with you.
Does opting out of LiveRamp stop targeted ads?
Opting out from LiveRamp will reduce the use of LiveRamp-sourced data in ad targeting. However, other advertising platforms and data brokers operate independently, so you may still see targeted ads from other sources.
Can I request full deletion of my LiveRamp data under CCPA?
Yes. California residents can submit a deletion request under CCPA in addition to the standard opt-out. Submit your request through LiveRamp's privacy rights portal.
Is LiveRamp the same as RampID or IdentityLink?
RampID (formerly IdentityLink) is LiveRamp's consumer identity resolution product. Opting out of LiveRamp's consumer data program covers your LiveRamp-associated identifiers, including those used in their advertising products.
How does LiveRamp know my identity across different websites?
LiveRamp uses a combination of email addresses, device identifiers, cookies, and hashed data from retail and digital partners to create cross-platform identity graphs. This allows advertisers to recognize you across different websites and apps.
"After a stalking incident, removing my data became urgent. Priwall by mePrism worked through hundreds of brokers in days — something that would have taken me a year to do manually."
— Michael K., Denver CO, mePrism customer