METHODOLOGY

Independently measured. Real results.

Priwall by mePrism’s removal-rate calculations were independently recalculated through an agreed-upon procedures engagement performed by Sensiba LLP under AICPA attestation standards.

View the efficacy results  →
✓
TOP LINE RESULT

>99%

confirmed removal
at 90 days

Across a representative sample of Priwall's enterprise customers.

Independent practitioner

Sensiba LLP

Certified B Corp CPA firm

Engagement standard

AICPA attestation standards

Agreed-upon procedures

Subject matter

Enterprise data

Removal-rate calculations

THE METHODOLOGY

What is an agreed-upon procedures engagement?

Agreed-upon procedures engagements are governed by AICPA attestation standards. A CPA practitioner performs specified procedures on defined subject matter and reports the resulting factual findings.

Read the AICPA standard information  →
01

Defined subject matter

The engaging party and practitioner agree on what will be tested.

02

Specified procedures

The practitioner performs those procedures on the defined subject matter.

03

Factual findings

The practitioner reports what the procedures found.

04

Reader evaluates the results

The report does not provide an overall opinion on the company or service.

AT A GLANCE

What was measured?

Sensiba LLP performed specified procedures on Priwall's removal-tracking data and independently recalculated key metrics.

Removal-rate calculations

Independently recalculated from the underlying removal-tracking data.

Selected records

Verified selected records against corresponding broker pages.

Defined population

A representative sample of Priwall's enterprise customers.

THE FINDINGS

What did the measurement find?

Across a representative sample of Priwall's enterprise customers.

✓
CONFIRMED RESULT

>99%

confirmed removal
at 90 days

Independently recalculated by Sensiba LLP from the underlying removal-tracking data.

Read the full report  → View full efficacy results  →

>92%
confirmed removal at 30 days

Independently recalculated from the underlying removal-tracking data.

4 days
median time to first confirmed removal

A median of 4 days means half of the records reached their first confirmed removal by day four.

25 records

Sensiba LLP independently queried corresponding broker pages and compared the results.

Same site cohort
as Consumer Reports

Sensiba LLP isolated the relevant Consumer Reports sites to enable a like-for-like comparison.

Enterprise data

The subject matter was removal-tracking data from Priwall's enterprise deployments.

Factual findings

The practitioner report presents factual findings from specified procedures — not a product certification or an overall conclusion on service quality.

WHY THIS METHODOLOGY?

A defined, measurable outcome.

Priwall's efficacy claim is a discrete, measurable fact. The agreed-upon procedures format allows a practitioner to:

Inspect

Review the underlying removal-tracking data.

Recalculate

Independently reproduce the reported removal-rate calculations.

Verify

Compare selected recorded statuses against the corresponding broker pages.

FREQUENTLY ASKED QUESTIONS

Questions about the measurement.

A few common questions about the engagement, its scope, the comparison methodology, and the practitioner report.

Agreed-upon procedures engagements are governed by AICPA attestation standards (AT-C section 215). Sensiba's report cites AICPA attestation standards generally. In these engagements, a CPA practitioner performs specified procedures on defined subject matter and reports factual findings. Readers draw their own conclusions from those findings, taking the report's stated scope and procedures into account.

No. This was an agreed-upon procedures engagement performed by Sensiba LLP under AICPA attestation standards. It covered specified procedures rather than a financial-statement audit or a broad evaluation of the company. The practitioner report explains what Sensiba did and what it found within the defined scope.

Priwall has completed a SOC 2 Type II examination. Its SOC 2 report addresses security controls. Separately, its removal-rate figures were independently recalculated through an agreed-upon procedures engagement performed by Sensiba LLP under AICPA attestation standards. These engagements address different subjects.

Incogni's August 2025 Deloitte report used ISAE 3000 (Revised) and addressed stated process and volume claims, including broker coverage, request cadence, and requests processed. Priwall by mePrism's reported removal rates were independently recalculated through an agreed-upon procedures engagement performed by Sensiba LLP under AICPA attestation standards. The procedures also tested a defined sample of recorded removal statuses. The standards and scopes differ.

Consumer Reports' 2024 Data Defense study was an independent consumer-journalism test that recruited 32 volunteers and evaluated results across 13 people-search sites under its published methodology. Priwall by mePrism's Sensiba LLP practitioner report is a standards-based engagement performed on Priwall by mePrism's tracked enterprise data. The CR-13 subset makes the site denominator comparable, but the two efforts retain different populations and study designs.

Qualified enterprise buyers can request access to the underlying data package under a mutually acceptable NDA. Priwall by mePrism will provide the materials permitted by privacy, contractual, and security obligations.

Sensiba LLP is a U.S. CPA firm providing accounting, tax, assurance, and advisory services. Priwall by mePrism's reported removal rates were independently recalculated through an agreed-upon procedures engagement performed by Sensiba LLP under AICPA attestation standards.

The final practitioner report is available through the methodology page.

Read the practitioner report  → Read the methodology  →

The full efficacy results, including the reported removal-rate figures and comparison context, are available on the Priwall efficacy page.

View the efficacy results  →

Priwall by mePrism intends to refresh independent efficacy measurement as its enterprise dataset, broker coverage, and reporting period mature. No future engagement date or scope is committed until it is documented.

The practitioner report gives procurement teams a defined, third-party-tested basis for evaluating the disclosed removal-rate figures. It does not replace a buyer's security review, legal review, privacy assessment, commercial diligence, or service-level evaluation. Use it as evidence for the efficacy claim within its stated scope.