How Veraset Collects, Sells, and Shares Your Personal Information
What is Veraset?
Veraset is a data broker specializing in location and mobility data, offering large-scale geospatial datasets used for analytics, advertising, research, and business strategy. The company sources raw GPS and movement data from third‑party applications and SDKs, then processes or aggregates this information for use by enterprise clients across sectors like retail, real estate, transportation, and finance. Veraset claims to adhere to privacy laws and to pseudonymize and aggregate data to limit personally identifiable information.
URL
veraset.com
Support
privacy@veraset.com
Type of Data Broker
Location Data Broker
Aggression level
High
What Veraset collects and how your privacy is at risk
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This company is listed in our Top 100 Most Aggressive Data Sellers based on sensitivity and reach.
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The company’s practices pose a heightened risk for identity theft, scams, discrimination, and profiling.
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Tracks your browsing habits, online searches, shopping behaviors, and content preferences.
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Tracks and sells your location history, movements, and device-based geolocation data.
The risks shown are based on the types of personal data this company collects, sells, or shares.
Even limited data collection can expose you to serious privacy threats.
Companies like Veraset are selling your information right now.
Most data brokers make opting out difficult or impossible. We locate your exposed data, remove it, and continue monitoring as new brokers are added.
Create your free account now to see where your data is exposed and begin securing your privacy.
How to Opt Out and Remove Your Information from Veraset
Veraset offers limited opt‑out mechanisms, usually through CCPA rights requests where applicable. Users must submit a request (often requiring device advertising IDs) via the company’s privacy or do‑not‑sell portal. Because Veraset’s data comes from third‑party app sources and broad movement datasets, complete removal of historical or aggregated records may be difficult.
Enroll in mePrism Privacy to ensure continuous monitoring and removal from Veraset and other brokers.
Veraset Privacy Risks and How to Remove Your Personal Data
They scrape and aggregate your personal data:
Veraset collects location signals and mobility information primarily through direct relationships with third‑party applications and mobile SDKs that transmit GPS and device data. This data includes device location pings, inferred home/work areas, and visitation patterns to points of interest. Once sourced, Veraset aggregates and pseudonymizes the information to create datasets for enterprise use.
They engage in automatic data harvesting:
Veraset’s datasets are built by paying or contracting with app developers to embed location‑capturing code (SDKs) which gather raw GPS and device movement data. This data can then be transformed into products like movement flows, visit counts, and home‑work inferences for clients via APIs or data pipelines. Clients may integrate this data into analytics platforms, marketing tools, or real‑world behavioral models.
Opting out is possible, but removal is difficult:
Because Veraset’s datasets originate from third‑party sources and broad device ecosystems, individuals typically cannot directly delete their information from the broker’s systems. Opt‑out often requires submitting identifiers and requests that may only impact future inclusion. Services like mePrism help by systematically managing and submitting opt‑out requests, tracking responses, and handling repetitive interactions with data brokers to maximize removal coverage.
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