Comparison

Priwall by mePrism vs Optery

Priwall by mePrism and Optery both help remove personal information from data brokers and people-search sites. Optery lists more sites than Priwall. Priwall’s removal-rate figures were independently recalculated through an agreed-upon procedures engagement performed by Sensiba LLP under AICPA attestation standards.

See the evidence Read the methodology
Data removal

Priwall by mePrism

Purpose-built data broker and people-search removal.

VS
Data removal

Optery

Automated data removal, exposure monitoring and DIY tools.

Removal results

The numbers that matter

Priwall's enterprise removal rates are published using defined time periods and a separate 90-day comparison against the Consumer Reports people-search broker set.

Measure
Priwall by mePrism
Optery
30-day broad enterprise cohort
>92%removal rate
Not published
90-day broad enterprise cohort
>99%removal rate
Not published
90-day Consumer Reports broker set
100% on 11 of 12 sites
99.24% on PeopleFinders (130 of 131)
—
Consumer Reports study, four months
Not included in the study
68% on the Ultimate tier

Dataveria, one of the 13 brokers in the Consumer Reports study, is no longer in operation, so 12 brokers were measured. The populations and study designs differ.

Side by side

Different approaches to data removal

Both services provide automated data removal and DIY resources, while their published coverage, reporting and evidence differ.

Priwall by mePrism

Purpose-built data removal
Broker coverage
over 600 data brokers and people-search sites
Automated removals
Yes
Custom removal
Yes
Removal reporting
Real-time
Enterprise coverage
Yes
Independent efficacy engagement
AICPA attestation standards
SOC 2 Type II
Yes

Optery

Automated removal and exposure monitoring
Broker coverage
640+ automated sites; more than 1,000 with Custom Removals
Automated removals
Yes
Custom removal
Additional coverage by tier
Removal reporting
Dashboard and removal reports
Enterprise coverage
Business offerings
Independent efficacy engagement
Not published
SOC 2 Type II
Yes
Independent evidence

How the evidence differs

Independent evidence can answer different questions. Here, the relevant distinction is between published third-party testing and a CPA-firm engagement calculating removal outcomes on a defined cohort.

Consumer Reports testing

Consumer Reports tested people-search removal services in its August 2024 Data Defense study. Optery's Ultimate tier removed 68% of tested listings at four months. Priwall by mePrism was not a participant in the study.

Priwall's practitioner engagement

Priwall by mePrism's removal rates for a defined broker cohort were independently recalculated through an agreed-upon procedures engagement performed by Sensiba LLP under AICPA attestation standards.

Optery's security certification

Optery states that it has maintained SOC 2 Type II certification since 2023. SOC 2 Type II addresses security controls and does not itself measure data-removal effectiveness.

Optery's business offering

Optery offers a partner API and a reseller partnership with GuidePoint Security. In September 2026, Carahsoft became its Master Government Aggregator, with access through NASPO ValuePoint, TIPS and OMNIA Partners contracts. Optery ranked No. 177 on the 2026 Inc. 5000, with 1,906% three-year revenue growth.

Coverage and reporting

Priwall by mePrism provides real-time removal reporting. Optery offers a business dashboard for tracking exposure and removal status, as well as reports with before-and-after screenshots.

Ownership & jurisdiction

Where the companies sit

Corporate structure and data-handling information can be relevant to enterprise procurement and privacy requirements.

Information
Priwall by mePrism
Optery
Company headquarters
Carlsbad, California, United States
San Francisco Bay Area, California
Corporate form
Delaware C corporation
Delaware C corporation
Majority ownership
Independent, privately held
Surfshark Group, majority stake
Data residency
All customer data stored and processed inside the United States
Not publicly documented
Customer scope
United States customers only
United States and international

Surfshark acquired a majority stake in Optery in September 2026. Optery continues to operate as a standalone company with the same leadership, alongside Incogni and Ironwall in the Surfshark Group.

Questions

Frequently asked questions

How does Priwall by mePrism compare to Optery on removal effectiveness?
Priwall by mePrism's representative enterprise cohort recorded a removal rate greater than 92% at 30 days and greater than 99% at 90 days. On the Consumer Reports people-search broker set, the 90-day result was 100% on 11 of the 12 measured sites and 99.24% on PeopleFinders (130 of 131). Dataveria, one of the 13 brokers in the Consumer Reports study, is no longer in operation, so 12 brokers were measured. Consumer Reports independently measured Optery's Ultimate tier at 68% removal at four months in its 2024 study. Priwall was not a participant. The populations and study designs differ.
Does Optery offer real-time reporting?
Optery offers a business dashboard for tracking exposure and removal status, as well as reports with before-and-after screenshots. Priwall by mePrism provides real-time tracking of removal requests and results.
Is Optery SOC 2 Type II certified?
Yes. Optery states that it has maintained SOC 2 Type II certification since 2023. Priwall has completed a SOC 2 Type II examination. SOC 2 Type II addresses security controls rather than removal effectiveness.
What does Optery cost?
The supplied comparison material lists Optery's Basic tier and paid tiers ranging from approximately $39 per year for Core to $249 per year for Ultimate. Pricing can change, so check Optery's current pricing page for the latest figures.
Does Priwall by mePrism cover more sites than Optery?
Optery reports 640+ automated sites and more than 1,000 sites with Custom Removals. Priwall reports more than 700 sites through combined automated and custom removal. Providers may count coverage differently, and figures can change over time.
What is the main difference between Priwall by mePrism and Optery?
Both services provide data-removal capabilities. Priwall by mePrism combines automated and custom removal with real-time reporting. Its removal-rate figures were independently recalculated through an agreed-upon procedures engagement performed by Sensiba LLP under AICPA attestation standards. Optery provides automated removal, exposure monitoring, DIY resources and tier-specific coverage.
How long does it take to see removals with Priwall by mePrism?
After your initial scan, Priwall by mePrism begins submitting opt-out and removal requests. Removal timing varies by broker and request type, while the dashboard provides status information as requests progress.
Does Priwall by mePrism keep removing my data, or is it a one-time cleanup?
Removal is continuous, not one-and-done. Data brokers can re-list information they have previously removed, so Priwall by mePrism continues monitoring and submitting removals over time.
Can Priwall by mePrism cover my family or dependents?
Yes. Priwall by mePrism can cover employees and executive family members, which can be relevant for executives and other high-risk individuals whose household information may also be exposed.
Is Priwall by mePrism available for individuals, or only enterprises?
Both. Priwall by mePrism is enterprise-first, but it includes a self-serve option for executive protection and small internal teams that can be set up without system integration.
What personal information does Priwall by mePrism remove?
Priwall by mePrism targets personal information exposed by data brokers and people-search sites, including names, home addresses, phone numbers, email addresses, relatives and other identifying information.
Does Priwall by mePrism cover international data brokers?
Priwall by mePrism focuses on U.S.-based data brokers and can also cover international executives who hold an address in the United States.
How is Priwall by mePrism different from doing opt-outs myself?
You can opt out manually, and Priwall by mePrism publishes DIY guides for users who want more control. The service automates the work across a large broker ecosystem, adds human privacy agents where needed and tracks confirmed removals.
Is my data safe with Priwall by mePrism?
Priwall has completed a SOC 2 Type II examination. SOC 2 Type II addresses security controls rather than measuring removal effectiveness.
Does Optery offer an exposure scan?
Yes. The supplied comparison material identifies a Basic tier and an exposure scan from Optery.
Why do coverage numbers differ between Priwall by mePrism and Optery?
Priwall by mePrism reports more than 700 sites through combined automated and custom removal. Optery publishes tier-specific coverage figures. Providers can define and count sites differently, and coverage can change over time, so current provider documentation should be used when making a coverage comparison.

Take control of your personal data

Priwall by mePrism continuously works to remove personal information from data brokers and people-search sites.

Get Started

Sources and definitions

  • Consumer Reports figures describe people-search removal across the 13 people-search sites in its August 2024 Data Defense study. They are not statements of all-broker performance. Read the study PDF .
  • Priwall by mePrism's 30-day and 90-day removal-rate figures come from a representative sample of Priwall's enterprise customers and were independently recalculated through an agreed-upon procedures engagement performed by Sensiba LLP under AICPA attestation standards. Read the methodology.
  • The CR-13 subset is a 90-day calculation using the people-search brokers from the Consumer Reports 2024 study. Dataveria, one of the 13 brokers in the Consumer Reports study, is no longer in operation, so 12 brokers were measured. Read the CR-13 explanation.
  • SOC 2 Type II addresses security controls. The separate agreed-upon procedures engagement performed by Sensiba LLP under AICPA attestation standards addresses defined removal-rate calculations. They answer different questions.
  • Optery's published materials describe its SOC 2 Type II examination, coverage and pricing. Coverage and pricing can change over time. Optery API and coverage. Optery ownership and headquarters. Surfshark announcement. Carahsoft partnership. GuidePoint partnership. Inc. 5000 ranking.
  • Jurisdiction and ownership information should be reviewed against current corporate and provider documentation before being used for procurement or legal purposes.