Priwall by mePrism and LifeLock address different aspects of personal privacy
and identity protection. Priwall by mePrism is purpose-built for removing
personal information from data brokers and people-search sites. LifeLock
focuses on identity theft protection, monitoring, alerts and restoration.
Purpose-built data broker and people-search removal.
VS
Identity protection
LifeLock
Identity theft protection, monitoring and restoration.
Removal results
The numbers that matter
Priwall's enterprise removal rates are published using defined time periods
and a separate 90-day comparison against the Consumer Reports people-search
broker set.
Measure
Priwall by mePrism
LifeLock
30-day broad enterprise cohort
>92%removal rate
Not published
90-day broad enterprise cohort
>99%removal rate
Not published
90-day Consumer Reports broker set
100% on 11 of 12 sites
99.24% on PeopleFinders
Not published in the Consumer Reports 2024 study
Side by side
Different tools for different jobs
Priwall focuses on reducing the amount of personal information exposed online.
LifeLock focuses on identity theft protection, monitoring, alerts and restoration.
Priwall by mePrism
Purpose-built data removal
Broker coverage
Hundreds of sites
Automated removals
Yes
Removal reporting
Real-time
Enterprise coverage
Yes
Independent efficacy engagement
AICPA AT-C 215
SOC 2 Type II
Yes
Pricing
Individual and Enterprise
LifeLock
Identity theft protection and monitoring
Broker coverage
Not focused on broker removal
Automated removals
Limited part of premium offerings
Removal reporting
Not published
Enterprise coverage
Consumer focused
Independent efficacy engagement
Not published
SOC 2 Type II
Parent Gen Digital publishes separate security reporting
Pricing
Tiered
Independent evidence
How the evidence differs
Independent evidence can answer different questions. The relevant distinction
here is whether a service's removal outcome has been independently calculated
on a defined broker cohort.
Peer-reviewed category research
A 2025 peer-reviewed study in the Proceedings on Privacy Enhancing Technologies
measured ten commercial data-removal services covering 1,759 brokers and found
significant accuracy and coverage issues.
Priwall's practitioner engagement
Priwall by mePrism's AICPA AT-C 215 practitioner engagement with Sensiba LLP
provides a CPA-firm-calculated removal-rate outcome on a defined broker cohort.
LifeLock
LifeLock is an identity theft protection and monitoring product owned by
Gen Digital. Its published materials focus on identity monitoring, alerts
and restoration rather than an independently calculated data-removal
outcome across a defined broker cohort.
Coverage is only one part of the comparison
Priwall by mePrism continuously covers hundreds of data brokers and
people-search sites and pairs that coverage with a CPA-firm-calculated
removal-rate outcome. LifeLock is not primarily positioned as a
data-broker removal service and does not publish a comparable canonical
broker coverage number.
Ownership & jurisdiction
Where the companies sit
Corporate structure and data-handling information can be relevant to enterprise
procurement and privacy requirements.
Information
Priwall by mePrism
LifeLock
Company headquarters
Carlsbad, California, United States
Tempe, Arizona, United States
Corporate form
Delaware C corporation
Product of Gen Digital Inc., NASDAQ: GEN
Ultimate parent
Independent, privately held
Gen Digital Inc., United States
Data residency
All customer data stored and processed inside the United States
Not publicly documented for the broker-removal component
Customer scope
United States customers only
United States and international
Questions
Frequently asked questions
Does LifeLock remove data from data brokers?
LifeLock primarily focuses on identity theft protection, monitoring,
alerts and restoration. It is not primarily positioned as a data-broker
removal service. Priwall by mePrism is purpose-built for removing
personal information from more than 700 data brokers and people-search sites.
What is the difference between data removal and identity monitoring?
Data removal proactively works to remove personal information from
data brokers and people-search sites. Identity monitoring watches for
signs of misuse or suspicious activity and alerts you when potential
identity-related issues are detected.
How effective is Priwall by mePrism?
In a representative sample of Priwall's enterprise customers, the removal
rate was greater than 92% at 30 days and greater than 99% at 90 days.
On the Consumer Reports people-search broker set, the 90-day result was
100% on 11 of the 12 remaining operational sites and 99.24% on PeopleFinders.
Has Priwall's removal performance been independently assessed?
Yes. Priwall by mePrism's removal-rate figures are independently validated
under an AICPA AT-C 215 engagement performed by Sensiba LLP.
What does the Consumer Reports comparison mean?
Consumer Reports tested people-search removal services in its August 2024
Data Defense study. Priwall was not a participant. Priwall's CR-13 result
uses the same people-search broker set for site-level comparison, while the
Priwall population and study design are different.
What happened to Dataveria?
Of the 13 people-search brokers Consumer Reports tested in its August 2024
Data Defense study, 12 remain operational. Dataveria has since gone offline.
Does SOC 2 Type II measure removal effectiveness?
No. SOC 2 Type II addresses security controls. The AICPA AT-C 215 engagement
addresses defined efficacy calculations. They answer different questions.
Take control of your personal data
Priwall by mePrism continuously works to remove personal information from
data brokers and people-search sites.
