Comparison

Priwall by mePrism vs Incogni

Priwall by mePrism and Incogni are both focused on reducing personal-data exposure, but their published evidence addresses different questions. Priwall by mePrism publishes independently validated removal-rate figures under an AICPA AT-C 215 engagement performed by Sensiba LLP. Incogni has published a Deloitte ISAE 3000 (Revised) independent limited assurance report covering broker coverage, request cadence and requests processed. That report addresses process claims and does not calculate a customer-record removal-rate outcome.

See the evidence Read the methodology
Data removal

Priwall by mePrism

Purpose-built enterprise data removal with independently calculated removal-rate outcomes.

VS
Data removal

Incogni

Automated personal-data removal with independently assured process claims.

Removal results

The numbers that matter

Priwall's enterprise removal rates are published using defined time periods. The 90-day CR-13 result uses the same people-search broker set evaluated by Consumer Reports in 2024.

Measure
Priwall by mePrism
Incogni
30-day broad enterprise cohort
>92% removal rate
Not published
90-day broad enterprise cohort
>99% removal rate
Not published
90-day Consumer Reports broker set
100% on 11 of 12 sites
99.24% on PeopleFinders
Not published in the Consumer Reports 2024 study
Side by side

Different approaches to data removal

Both services automate data-removal requests. Their published coverage, reporting and independent evidence differ. Priwall by mePrism is an independent United States company. All Priwall customer data is stored and processed inside the United States, and Priwall serves United States customers only. As of September 2026, Incogni's ultimate parent is Netherlands-registered Surfshark B.V., inside the Nord Security group.

Priwall by mePrism

Purpose-built enterprise data removal
Broker coverage
Hundreds of sites
Automated removals
Yes
Removal reporting
Real-time
Enterprise coverage
Yes
Independent efficacy engagement
AICPA AT-C 215
SOC 2 Type II
Yes

Incogni

Automated data removal
Broker coverage
420+ brokers
Automated removals
Yes
Removal reporting
Not published as a comparable removal-rate outcome
Enterprise coverage
Not positioned as a Priwall-style enterprise offering
Independent evidence
Deloitte ISAE 3000 (Revised)
SOC 2 Type II
Not stated here
Independent evidence

How Priwall by mePrism compares on independent evidence

Independent reports can address different questions. The important distinction is between evidence about process and evidence that calculates a customer-record removal outcome.

Peer-reviewed category research

A 2025 peer-reviewed study in the Proceedings on Privacy Enhancing Technologies measured ten commercial data-removal services covering 1,759 brokers and found significant accuracy and coverage issues that limit their usefulness. Priwall by mePrism's AICPA AT-C 215 practitioner engagement with Sensiba LLP provides a CPA-firm-calculated removal-rate outcome on a defined broker cohort.

Priwall's practitioner engagement

Priwall by mePrism is purpose-built enterprise data removal with a CPA-firm-calculated removal-rate outcome. Its published results use defined time periods and a defined broker population under an AICPA AT-C 215 engagement performed by Sensiba LLP.

Incogni's Deloitte report

Incogni's Deloitte ISAE 3000 (Revised) independent limited assurance report covers broker coverage, request cadence and request volume across 420+ brokers and 245 million requests processed. It does not calculate a customer-record removal-rate outcome.

Different evidence questions

AICPA AT-C 215 agreed-upon procedures and ISAE 3000 limited assurance are distinct forms of professional work. Incogni's Deloitte report addresses stated process and volume claims, while Priwall by mePrism's Sensiba engagement addresses the defined removal-rate outcome.

Ownership & jurisdiction

Where the companies sit

Corporate structure and data-handling information can be relevant to enterprise procurement and privacy requirements.

Information
Priwall by mePrism
Incogni
Company headquarters
Carlsbad, California, United States
Vilnius, Lithuania (operations); Amsterdam, Netherlands (parent)
Corporate form
Delaware C corporation
Product of Surfshark B.V., Netherlands
Ultimate parent
Independent, privately held
Surfshark B.V., Netherlands; part of the Nord Security group
Data residency
All customer data stored and processed inside the United States
European Union region cloud infrastructure per public materials
Customer scope
United States customers only
United States and international
Questions

Frequently asked questions

How does Priwall by mePrism broker coverage compare to Incogni?
Priwall by mePrism continuously covers hundreds of data brokers and people-search sites. Incogni's current published evidence scope identifies 420+ brokers. Coverage figures can change over time.
What independent evidence has Incogni published?
Incogni published a Deloitte ISAE 3000 (Revised) independent limited assurance report in August 2025 covering broker coverage, request cadence and requests processed. The report addresses stated process and volume claims and does not calculate a customer-record removal-rate outcome.
What is Priwall by mePrism's removal effectiveness?
In a representative sample of Priwall's enterprise customers, the removal rate was greater than 92% at 30 days and greater than 99% at 90 days. On the Consumer Reports people-search broker set, the 90-day result was 100% on 11 of the 12 remaining operational sites and 99.24% on PeopleFinders.
Does Priwall's Sensiba engagement measure the same thing as Incogni's Deloitte report?
No. The two engagements answer different questions. Incogni's Deloitte ISAE 3000 (Revised) report addresses defined process and volume claims. Priwall by mePrism's AICPA AT-C 215 engagement provides a CPA-firm-calculated removal-rate outcome on a defined broker cohort.
Does Priwall by mePrism offer an exposure scan?
Yes. Priwall by mePrism offers an exposure scan so users can see where their personal information is exposed before starting a removal service.
Does Priwall by mePrism use automation and human privacy agents?
Yes. Priwall by mePrism uses automated removal processes alongside human privacy agents where additional handling is required.
Does Priwall by mePrism keep removing my data over time?
Yes. Data brokers can re-list information after it has been removed, so Priwall by mePrism continuously monitors and submits removal requests as required.
Can Priwall by mePrism cover executives and their families?
Yes. Priwall by mePrism supports executive and family coverage, including protection for individuals whose household information may be exposed alongside their own.
Does Priwall by mePrism cover international data brokers?
Priwall by mePrism focuses on the U.S. data-broker ecosystem. International executives can be covered where they hold an address in the United States.
What does "confirmed removal" mean?
Priwall by mePrism uses the confirmed-removal definition stated in its methodology and practitioner report. Definitions should be checked before comparing removal figures between providers.
Does SOC 2 Type II measure removal effectiveness?
No. SOC 2 Type II addresses security controls. The AICPA AT-C 215 engagement addresses defined efficacy calculations. They answer different questions.
Where is Incogni's parent company based?
As of September 2026, Incogni's ultimate parent is Netherlands-registered Surfshark B.V., inside the Nord Security group. Incogni's operations are identified in Vilnius, Lithuania.

Take control of your personal data

Priwall by mePrism continuously works to remove personal information from data brokers and people-search sites.

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Sources and definitions

  • Priwall by mePrism's 30-day and 90-day removal-rate figures come from a representative sample of Priwall's enterprise customers and were independently validated under an AICPA AT-C 215 engagement performed by Sensiba LLP. Read the methodology .
  • The CR-13 subset is a 90-day calculation using the people-search brokers from the Consumer Reports 2024 study. Read the CR-13 explanation .
  • Consumer Reports figures describe people-search removal across the 13 people-search sites in its August 2024 Data Defense study. Priwall by mePrism was not a participant. Read the study PDF .
  • Incogni's ISAE 3000 (Revised) independent limited assurance report by Deloitte Lietuva UAB, dated 6 August 2025, addresses stated process and volume claims. It does not calculate a customer-record removal-rate outcome. Read Incogni's Deloitte report .
  • A 2025 peer-reviewed study in the Proceedings on Privacy Enhancing Technologies measured ten commercial data-removal services covering 1,759 brokers. Read the study .
  • The AICPA AT-C 215 engagement and Deloitte ISAE 3000 report are distinct professional engagements with different procedures, populations, definitions and purposes. Neither should be described as an audit.
  • Incogni is identified as a product of Surfshark B.V., Netherlands, with operations in Vilnius, Lithuania and European Union region cloud infrastructure according to the published jurisdiction materials. These jurisdiction details were reviewed as of September 9, 2026.
  • Jurisdiction and ownership information was reviewed as of September 9, 2026. As of September 2026, Incogni's ultimate parent is Netherlands-registered Surfshark B.V., inside the Nord Security group.