Priwall by mePrism and Incogni are both focused on reducing personal-data
exposure, but their published evidence addresses different questions.
Priwall by mePrism's removal-rate figures were independently recalculated
through an agreed-upon procedures engagement performed by Sensiba LLP under
AICPA attestation standards. Incogni has
published a Deloitte ISAE 3000 (Revised) independent limited assurance report
covering broker coverage, request cadence and requests processed. That report
addresses process claims and does not calculate a customer-record removal-rate
outcome.
Purpose-built enterprise data removal with independently calculated
removal-rate outcomes.
VS
Data removal
Incogni
Automated personal-data removal with independently assured process claims.
Removal results
The numbers that matter
Priwall's enterprise removal rates are published using defined time periods.
The 90-day CR-13 result uses 12 people-search brokers from the set evaluated
by Consumer Reports in 2024. The populations and study designs differ.
Measure
Priwall by mePrism
Incogni
30-day broad enterprise cohort
>92%
removal rate
Not published
90-day broad enterprise cohort
>99%
removal rate
Not published
90-day Consumer Reports broker set
100% on 11 of 12 sites
99.24% on PeopleFinders (130 of 131)
Not published in the Consumer Reports 2024 study
Dataveria, one of the 13 brokers in the Consumer Reports study, is no longer in operation, so 12 brokers were measured.
Side by side
Different approaches to data removal
Both services automate data-removal requests. Their published coverage,
reporting and independent evidence differ.
Priwall by mePrism is an independent United States company. All Priwall
customer data is stored and processed inside the United States, and Priwall
serves United States customers only. As of September 2026, Incogni's
ultimate parent is Netherlands-registered Surfshark B.V., inside the Nord
Security group.
Priwall by mePrism
Purpose-built enterprise data removal
Broker coverage
Over 600 sites
Automated removals
Yes
Removal reporting
Real-time
Enterprise coverage
Yes
Independent efficacy engagement
AICPA attestation standards
SOC 2 Type II
Yes
Incogni
Automated data removal
Broker coverage
420+ brokers in the 2025 report
Automated removals
Yes
Removal reporting
Not published as a comparable removal-rate outcome
Enterprise coverage
Ironwall by Incogni serves organizations
Independent evidence
Deloitte ISAE 3000 (Revised)
SOC 2 Type II
Not stated here
Independent evidence
How Priwall by mePrism compares on independent evidence
Independent reports can address different questions. The important distinction
is between evidence about process and evidence that calculates a customer-record
removal outcome.
Peer-reviewed category research
A 2025 peer-reviewed study in the Proceedings on Privacy Enhancing Technologies
measured ten commercial data-removal services covering 1,759 brokers and found
significant accuracy and coverage issues that limit their usefulness.
Priwall by mePrism's removal rates for a defined broker cohort were independently
recalculated through an agreed-upon procedures engagement performed by Sensiba LLP
under AICPA attestation standards.
Priwall's practitioner engagement
Priwall by mePrism's published removal-rate results use defined time periods
and a defined broker population. The figures were independently recalculated
through an agreed-upon procedures engagement performed by Sensiba LLP under
AICPA attestation standards.
Incogni's Deloitte report
Incogni's Deloitte ISAE 3000 (Revised) independent limited assurance report
covers broker coverage, request cadence and request volume across 420+
brokers and 245 million requests processed. It does not calculate a
customer-record removal-rate outcome.
Ironwall by Incogni
Ironwall by Incogni protects organizations, executives and people in high-risk
roles, including judges, law enforcement and social workers, in the United States
and Canada. It is a separate offering from Incogni's consumer service.
Different evidence questions
An agreed-upon procedures engagement performed by Sensiba LLP under AICPA
attestation standards and an ISAE 3000 limited assurance engagement are different
forms of work. Incogni's Deloitte report addresses stated process and volume
claims, while Sensiba's procedures address defined removal-rate calculations.
Ownership & jurisdiction
Where the companies sit
Corporate structure and data-handling information can be relevant to enterprise
procurement and privacy requirements.
Information
Priwall by mePrism
Incogni
Company headquarters
Carlsbad, California, United States
Vilnius, Lithuania (operations); Amsterdam, Netherlands (parent)
Corporate form
Delaware C corporation
Product of Surfshark B.V., Netherlands
Ultimate parent
Independent, privately held
Surfshark B.V., Netherlands; part of the Nord Security group
Data residency
All customer data stored and processed inside the United States
European Union region cloud infrastructure per public materials
Customer scope
United States customers only
United States and international
Questions
Frequently asked questions
How does Priwall by mePrism broker coverage compare to Incogni?
Priwall by mePrism covers over 600 data broker and people-search sites.
Incogni's 2025 Deloitte report covers 420+ brokers. The report reflects
the scope measured at that time; coverage figures can change.
What independent evidence has Incogni published?
Incogni published a Deloitte ISAE 3000 (Revised) independent limited assurance
report in August 2025 covering broker coverage, request cadence and requests
processed. The report addresses stated process and volume claims and does not
calculate a customer-record removal-rate outcome.
What is Priwall by mePrism's removal effectiveness?
In a representative sample of Priwall's enterprise customers, the removal
rate was greater than 92% at 30 days and greater than 99% at 90 days.
On the Consumer Reports people-search broker set, the 90-day result was
100% on 11 of the 12 measured sites and 99.24% on PeopleFinders (130 of 131).
Dataveria, one of the 13 brokers in the Consumer Reports study, is no longer
in operation, so 12 brokers were measured.
Does Priwall's Sensiba engagement measure the same thing as Incogni's Deloitte report?
No. The two engagements answer different questions. Incogni's Deloitte
ISAE 3000 (Revised) report addresses defined process and volume claims.
Priwall by mePrism's removal rates were independently recalculated through
an agreed-upon procedures engagement performed by Sensiba LLP under AICPA
attestation standards.
Does Priwall by mePrism offer an exposure scan?
Yes. Priwall by mePrism offers an exposure scan so users can see where
their personal information is exposed before starting a removal service.
Does Priwall by mePrism use automation and human privacy agents?
Yes. Priwall by mePrism uses automated removal processes alongside human
privacy agents where additional handling is required.
Does Priwall by mePrism keep removing my data over time?
Yes. Data brokers can re-list information after it has been removed, so
Priwall by mePrism continuously monitors and submits removal requests as
required.
Can Priwall by mePrism cover executives and their families?
Yes. Priwall by mePrism supports executive and family coverage, including
protection for individuals whose household information may be exposed
alongside their own.
Does Priwall by mePrism cover international data brokers?
Priwall by mePrism focuses on the U.S. data-broker ecosystem. International
executives can be covered where they hold an address in the United States.
What does "confirmed removal" mean?
Priwall by mePrism uses the confirmed-removal definition stated in its
methodology and practitioner report. Definitions should be checked before
comparing removal figures between providers.
Does SOC 2 Type II measure removal effectiveness?
No. SOC 2 Type II addresses security controls. The separate agreed-upon procedures
engagement performed by Sensiba LLP under AICPA attestation standards addresses
defined removal-rate calculations.
Where is Incogni's parent company based?
As of September 2026, Incogni's ultimate parent is Netherlands-registered
Surfshark B.V., inside the Nord Security group. Incogni's operations are
identified in Vilnius, Lithuania.
Take control of your personal data
Priwall by mePrism continuously works to remove personal information from
data brokers and people-search sites.
