Comparison

Priwall by mePrism vs Cloaked

Priwall by mePrism and Cloaked both offer personal-data removal. Priwall focuses on removing information from data brokers and people-search sites. Cloaked combines data removal with identity-masking tools and offers a business product for employee protection. Priwall's removal-rate figures were independently recalculated through an agreed-upon procedures engagement performed by Sensiba LLP under AICPA attestation standards.

See the evidence Read the methodology
Data removal

Priwall by mePrism

Purpose-built enterprise data removal with independently recalculated removal-rate figures.

VS
Privacy protection

Cloaked

Data removal and identity-masking tools for individuals and businesses.

Removal results

The numbers that matter

Priwall's removal-rate figures are published using defined time periods and a defined broker population. Cloaked does not publish comparable removal-rate figures.

Measure
Priwall by mePrism
Cloaked
30-day broad enterprise cohort
>92% removal rate
Not published
90-day broad enterprise cohort
>99% removal rate
Not published
90-day Consumer Reports broker set
100% on 11 of 12 sites
99.24% on PeopleFinders (130 of 131)
Not published

Dataveria, one of the 13 brokers in the Consumer Reports study, is no longer in operation, so 12 brokers were measured.

Side by side

Different tools for different privacy problems

Both services offer data removal. Cloaked also offers identity masking and a business product for employee privacy. Priwall by mePrism focuses on personal-data removal and is an independent United States company. All Priwall customer data is stored and processed inside the United States, and Priwall serves United States customers only.

Priwall by mePrism

Purpose-built data removal
Broker coverage
over 600 sites
Automated removals
Yes
Removal reporting
Real-time
Enterprise coverage
Yes
Independent efficacy engagement
AICPA attestation standards
SOC 2 Type II
Yes
Identity masking
No

Cloaked

Identity masking and privacy tools
Broker coverage
Cloaked reports scanning 1,000+ data brokers
Automated removals
Yes
Removal reporting
Exposure profiles and removal information
Enterprise coverage
Cloaked for business
Independent efficacy engagement
Not published
SOC 2 Type II
Cloaked reports a completed examination
Identity masking
Proxy email, phone and cards
Independent evidence

How the evidence differs

Independent evidence can answer different questions. The relevant distinction here is whether a service's removal outcome has been independently calculated on a defined broker cohort.

Peer-reviewed category research

A 2025 peer-reviewed study in the Proceedings on Privacy Enhancing Technologies measured ten commercial data-removal services covering 1,759 brokers and found significant accuracy and coverage issues that limit their usefulness.

Priwall's practitioner engagement

Priwall by mePrism's removal rates for a defined broker cohort were independently recalculated through an agreed-upon procedures engagement performed by Sensiba LLP under AICPA attestation standards.

Cloaked's product model

Cloaked combines data removal with identity-masking tools such as proxy phone numbers, masked emails and virtual cards. Cloaked for business scans employee exposure across data brokers and the open web and provides removal.

Cloaked funding and scale

On March 19, 2026, Cloaked announced $375 million in Series B and growth financing. General Catalyst and Liberty City Ventures led the Series B, with participation including Assurant Ventures. At the announcement, Cloaked reported more than 350,000 users and over a billion records removed from data broker sites. The company said enterprise expansion was part of its growth plan.

Removal and masking answer different questions

Identity masking can help limit new exposure by allowing users to use proxy contact details. Data removal addresses information that data brokers and people-search sites have already collected and published.

Ownership & jurisdiction

Where the companies sit

Corporate structure and data-handling information can be relevant to enterprise procurement and privacy requirements.

Information
Priwall by mePrism
Cloaked
Company headquarters
Carlsbad, California, United States
New York, New York, United States
Corporate form
Delaware C corporation
Cloaked, Inc., United States privately held company
Ultimate parent
Independent, privately held
Independent, founder-led, United States venture-backed
Data residency
All customer data stored and processed inside the United States
Not publicly documented
Customer scope
United States customers only
Predominantly United States customers
Questions

Frequently asked questions

What is the difference between Priwall by mePrism and Cloaked?
Both services offer data removal. Priwall by mePrism focuses on continuously removing personal information from data brokers and people-search sites. Cloaked combines data removal with identity masking and offers Cloaked for business to help protect employees.
Does Cloaked remove personal information already exposed online?
Yes. Cloaked includes data removal as part of its privacy offering. Cloaked for business scans employee exposure across data brokers and the open web and provides removal.
What does identity masking do?
Identity masking lets users use proxy contact details and other masked identities instead of exposing their primary information during future interactions.
How effective is Priwall by mePrism at removal?
In a representative sample of Priwall's enterprise customers, the removal rate was greater than 92% at 30 days and greater than 99% at 90 days. On the Consumer Reports people-search broker set, the 90-day result was 100% on 11 of the 12 remaining operational sites and 99.24% on PeopleFinders (130 of 131). Dataveria, one of the 13 brokers in the Consumer Reports study, is no longer in operation, so 12 brokers were measured.
Has Cloaked independently calculated its removal effectiveness?
Cloaked does not publish a comparable independently calculated removal-rate outcome on a defined broker cohort.
Does Priwall by mePrism provide an exposure scan?
Yes. Priwall by mePrism offers an exposure scan that identifies where personal information is exposed before users begin removal.
Does Priwall by mePrism provide real-time reporting?
Yes. Priwall by mePrism provides a real-time dashboard showing removal requests, statuses and confirmed results.
Does Priwall by mePrism keep removing my data over time?
Yes. Removal is continuous. Data brokers can re-list information after removal, so Priwall by mePrism continuously monitors for re-exposure and submits follow-up removal requests.
Can Priwall by mePrism cover executives and their families?
Yes. Priwall by mePrism supports employee, executive and family privacy protection.
Is Priwall by mePrism available for individuals and enterprises?
Yes. Priwall by mePrism supports individual and enterprise use, including self-serve executive protection and small internal teams.
How many sites does Priwall by mePrism cover?
Priwall by mePrism covers hundreds of data broker and people-search sites through its removal workflows.
Does Priwall by mePrism cover international data brokers?
Priwall by mePrism focuses on U.S.-based data brokers and can also cover international executives who hold an address in the United States.
How is Priwall by mePrism different from doing opt-outs myself?
Manual opt-outs require individual requests and ongoing checking as brokers change forms or re-list information. Priwall by mePrism automates that work, uses human privacy agents where needed and tracks removal results.
Is my data safe with Priwall by mePrism?
Priwall has completed a SOC 2 Type II examination. SOC 2 Type II addresses security controls. A separate agreed-upon procedures engagement performed by Sensiba LLP under AICPA attestation standards addresses defined removal-rate calculations.
Does Cloaked replace the need for data removal?
Cloaked offers both identity masking and data removal. Masking can reduce the personal information shared in new interactions, while removal addresses information already held or published by data brokers and people-search sites.
What personal information does Priwall by mePrism remove?
Priwall by mePrism targets personal information exposed by data brokers and people-search sites, including names, addresses, phone numbers, email addresses, relatives and other identifying information.

Take control of your personal data

Priwall by mePrism continuously works to remove personal information from data brokers and people-search sites.

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Sources and definitions

  • Priwall by mePrism's 30-day and 90-day removal-rate figures come from a representative sample of Priwall's enterprise customers and were independently recalculated through an agreed-upon procedures engagement performed by Sensiba LLP under AICPA attestation standards. Read the methodology .
  • The CR-13 result is a 90-day calculation using 12 people-search brokers from the Consumer Reports 2024 study. Dataveria, one of the 13 brokers in the Consumer Reports study, is no longer in operation, so 12 brokers were measured. Read the CR-13 explanation .
  • Consumer Reports figures describe people-search removal across the 13 people-search sites included in its August 2024 Data Defense study. Priwall by mePrism was not a participant. Read the study PDF .
  • A 2025 peer-reviewed study in the Proceedings on Privacy Enhancing Technologies measured ten commercial data-removal services covering 1,759 brokers.
  • Cloaked's product materials describe identity-masking tools including proxy phone numbers, masked emails and virtual cards. View Cloaked features .
  • Cloaked describes its business product, broker coverage and security information on its business website. Its March 2026 funding announcement describes the financing and company-reported scale at that date.
  • Jurisdiction and ownership information was reviewed as of October 26, 2026. Cloaked is identified as Cloaked, Inc., a United States privately held company headquartered in New York, New York.