Priwall by mePrism
vs
Allstate Identity Protection
Priwall by mePrism and Allstate Identity Protection solve different problems.
Priwall by mePrism removes personal data from hundreds of broker and people-search
sites and independently reports removal-rate figures. Allstate Identity Protection
focuses on identity monitoring, alerts, and restoration services.
Purpose-built data broker and people-search removal.
VS
Identity protection
Allstate Identity Protection
Identity monitoring, alerts and restoration.
Removal results
The numbers that matter
Priwall's enterprise removal rates are published using defined time periods
and a separate 90-day comparison against the Consumer Reports people-search
broker set.
Measure
Priwall by mePrism
Allstate
30-day broad enterprise cohort
>92%removal rate
Not published
90-day broad enterprise cohort
>99%removal rate
Not published
90-day Consumer Reports broker set
100% on 11 of 12 sites
99.24% on PeopleFinders
Not published in the Consumer Reports 2024 study
Side by side
Different tools for different jobs
Priwall focuses on reducing the amount of personal information exposed online.
Allstate Identity Protection focuses on monitoring identity risk.
Priwall by mePrism
Purpose-built data removal
Broker coverage
7hundreds of sites
Automated removals
Yes
Removal reporting
Real-time
Enterprise coverage
Yes
Independent efficacy engagement
AICPA AT-C 215
SOC 2 Type II
Yes
Allstate Identity Protection
Identity monitoring and restoration
Broker coverage
Not published
Automated removals
Not published
Removal reporting
Not published
Enterprise coverage
Business offerings
Independent efficacy engagement
Not published
SOC 2 Type II
See published security information
Independent evidence
How the evidence differs
Independent evidence can answer different questions. The relevant distinction
here is whether a service's removal outcome has been independently calculated
on a defined broker cohort.
Peer-reviewed category research
A 2025 peer-reviewed study in the Proceedings on Privacy Enhancing Technologies
measured ten commercial data-removal services covering 1,759 brokers and found
significant accuracy and coverage issues.
Priwall's practitioner engagement
Priwall by mePrism's AICPA AT-C 215 practitioner engagement with Sensiba LLP
provides a CPA-firm-calculated removal-rate outcome on a defined broker cohort.
Allstate Identity Protection
Allstate Identity Protection is an identity-monitoring and restoration product
owned by The Allstate Corporation. Its data-removal component has not been
independently calculated on a defined broker cohort.
Coverage is only one part of the comparison
Priwall by mePrism continuously covers hundreds of data brokers and
people-search sites and pairs that coverage with a CPA-firm-calculated
removal-rate outcome. Allstate Identity Protection does not publish a
canonical data-broker coverage number for its identity-monitoring product.
Ownership & jurisdiction
Where the companies sit
Corporate structure and data-handling information can be relevant to enterprise
procurement and privacy requirements.
Information
Priwall by mePrism
Allstate Identity Protection
Company headquarters
Carlsbad, California, United States
Northbrook, Illinois, United States
Corporate form
Delaware C corporation
Business unit of The Allstate Corporation,
NYSE: ALL, United States public company
Ultimate parent
Independent, privately held
The Allstate Corporation, United States
Data residency
All customer data stored and processed inside the United States
Not publicly documented
Customer scope
United States customers only
Predominantly United States customers
Questions
Frequently asked questions
Does Allstate Identity Protection remove data from data brokers?
Allstate Identity Protection focuses on identity monitoring, alerts and
restoration services. It does not publish a comparable data-broker
removal-rate outcome. Priwall by mePrism is purpose-built for data removal
across more than 700 data brokers and people-search sites.
What is the main difference between the two services?
Priwall by mePrism focuses on removing personal information from data brokers
and people-search sites. Allstate Identity Protection focuses on identity
monitoring, alerts and restoration.
How effective is Priwall by mePrism?
In a representative sample of Priwall's enterprise customers, the removal
rate was greater than 92% at 30 days and greater than 99% at 90 days.
On the Consumer Reports people-search broker set, the 90-day result was
100% on 11 of the 12 remaining operational sites and 99.24% on PeopleFinders.
Has Priwall's removal performance been independently assessed?
Yes. Priwall by mePrism's removal-rate figures are independently validated
under an AICPA AT-C 215 engagement performed by Sensiba LLP.
What does the Consumer Reports comparison mean?
Consumer Reports tested people-search removal services in its August 2024
Data Defense study. Priwall was not a participant. Priwall's CR-13 result
uses the same people-search broker set for site-level comparison, while the
Priwall population and study design are different.
What happened to Dataveria?
Of the 13 people-search brokers Consumer Reports tested in its August 2024
Data Defense study, 12 remain operational. Dataveria has since gone offline.
Does SOC 2 Type II measure removal effectiveness?
No. SOC 2 Type II addresses security controls. The AICPA AT-C 215 engagement
addresses defined efficacy calculations. They answer different questions.
Take control of your personal data
Priwall by mePrism continuously works to remove personal information from
data brokers and people-search sites.
