Priwall by mePrism
vs
Allstate Identity Protection
Priwall by mePrism focuses on removing personal information from data brokers
and people-search sites. Allstate Identity Protection offers identity monitoring,
alerts and restoration, as well as data removal through its Pro+ Cyber plan.
Purpose-built data broker and people-search removal.
VS
Identity protection
Allstate Identity Protection
Identity monitoring, restoration and data removal with Pro+ Cyber.
Removal results
The numbers that matter
Priwall's enterprise removal rates are published using defined time periods
and a separate 90-day comparison against the Consumer Reports people-search
broker set.
Measure
Priwall by mePrism
Allstate
30-day broad enterprise cohort
>92%removal rate
Not published
90-day broad enterprise cohort
>99%removal rate
Not published
90-day Consumer Reports broker set
100% on 11 of 12 sites
99.24% on PeopleFinders (130 of 131)
Not published in the Consumer Reports 2024 study
Dataveria, one of the 13 brokers in the Consumer Reports study, is no longer in operation, so 12 brokers were measured.
Side by side
Different tools for different jobs
Priwall focuses on reducing personal information exposed online. Allstate Identity
Protection combines identity monitoring and restoration with data removal in its Pro+ Cyber plan.
Priwall by mePrism
Purpose-built data removal
Broker coverage
over 600 data brokers and people-search sites
Automated removals
Yes
Removal reporting
Real-time
Enterprise coverage
Yes
Independent efficacy engagement
AICPA attestation standards
SOC 2 Type II
Yes
Allstate Identity Protection
Identity protection and data removal with Pro+ Cyber
Broker coverage
Hundreds of data broker sites
Automated removals
Yes, through Pro+ Cyber
Removal reporting
Not published
Enterprise coverage
Pro+ Cyber available through employer benefits
Independent efficacy engagement
Not published
SOC 2 Type II
See published security information
Independent evidence
How the evidence differs
Independent evidence can answer different questions. The relevant distinction
here is whether a service's removal outcome has been independently calculated
on a defined broker cohort.
Peer-reviewed category research
A 2025 peer-reviewed study in the Proceedings on Privacy Enhancing Technologies
measured ten commercial data-removal services covering 1,759 brokers and found
significant accuracy and coverage issues.
Priwall's practitioner engagement
Priwall by mePrism’s removal rates for a defined broker cohort were independently recalculated through an agreed-upon procedures engagement performed by Sensiba LLP under AICPA attestation standards.
Allstate Identity Protection
Allstate Identity Protection provides identity monitoring and restoration,
with automated data removal available in Pro+ Cyber through employer benefits.
Coverage is only one part of the comparison
Priwall by mePrism covers hundreds of data brokers and people-search sites.
Allstate states that its Pro+ Cyber data-removal feature covers hundreds of
data broker sites. Providers may count coverage differently.
Ownership & jurisdiction
Where the companies sit
Corporate structure and data-handling information can be relevant to enterprise
procurement and privacy requirements.
Information
Priwall by mePrism
Allstate Identity Protection
Company headquarters
Carlsbad, California, United States
Northbrook, Illinois, United States
Corporate form
Delaware C corporation
Business unit of The Allstate Corporation,
NYSE: ALL, United States public company
Ultimate parent
Independent, privately held
The Allstate Corporation, United States
Data residency
All customer data stored and processed inside the United States
Not publicly documented
Customer scope
United States customers only
Predominantly United States customers
Questions
Frequently asked questions
Does Allstate Identity Protection remove data from data brokers?
Yes. Allstate says its Pro+ Cyber plan automatically scans for and removes
member information from hundreds of data broker sites. Pro+ Cyber is available
through employer benefits.
What is the main difference between the two services?
Priwall by mePrism focuses on personal-data removal from data brokers and
people-search sites. Allstate Identity Protection offers identity monitoring,
alerts and restoration, with data removal included in its Pro+ Cyber plan.
Does Allstate offer free identity protection?
In April 2026, Allstate announced free identity protection for 6.8 million
eligible insurance customers across 14 states. The benefit includes identity
restoration, monitoring and alerts. Data removal is available separately
through Pro+ Cyber.
How effective is Priwall by mePrism?
In a representative sample of Priwall's enterprise customers, the removal
rate was greater than 92% at 30 days and greater than 99% at 90 days.
On the Consumer Reports people-search broker set, the 90-day result was
100% on 11 of the 12 measured sites and 99.24% on PeopleFinders (130 of 131).
Dataveria, one of the 13 brokers in the Consumer Reports study, is no longer
in operation, so 12 brokers were measured.
Has Priwall's removal performance been independently assessed?
Yes. Priwall by mePrism’s removal-rate figures were independently recalculated through an agreed-upon procedures engagement performed by Sensiba LLP under AICPA attestation standards.
What does the Consumer Reports comparison mean?
Consumer Reports tested people-search removal services in its August 2024
Data Defense study. Priwall was not a participant. Priwall's CR-13 result
uses 12 brokers from that study for site-level context. Dataveria, one of the
13 brokers in the Consumer Reports study, is no longer in operation, so 12
brokers were measured. The populations and study designs are different.
What happened to Dataveria?
Of the 13 people-search brokers Consumer Reports tested in its August 2024
Data Defense study, 12 remain operational. Dataveria has since gone offline.
Does SOC 2 Type II measure removal effectiveness?
No. SOC 2 Type II addresses security controls. The separate agreed-upon procedures engagement performed by Sensiba LLP under AICPA attestation standards addresses defined removal-rate calculations.
Take control of your personal data
Priwall by mePrism continuously works to remove personal information from
data brokers and people-search sites.
