Lifelock vs. mePrism Privacy

1. The Risk Landscape

Key Data Points

• 67% of executives have home or family information listed on at least one data-broker site (Ponemon Institute, 2024).

• 59% of cyber incidents targeting executives involve open-web intelligence (addresses, phones, family details) (Control Risks Threat Brief, 2025).

• 48 hours = average time it takes for exposed PII to be mirrored across other brokers once it appears (FTC Data Broker Report, 2024).

PII Leakage Cycle

• Data sold by broker

• Republished by affiliates

• Indexed by search engines

• Used in social-engineering or doxxing attempts

• This cycle continues until a privacy agent like mePrism enforces permanent removal

2. The Conflict of Interest at Gen Digital (LifeLock’s Parent Company)

Ownership Structure

Gen Digital Inc.

• Norton

• LifeLock

• Avast

• Avira

• AVG

• Engine by Gen (Embedded Finance/Data Analytics Platform)

• Gen’s Global Privacy Statement confirms sharing user data with “partners,” “distributors,” and “data analytics providers.”

• Reuters confirms Gen’s acquisition of MoneyLion (now Engine by Gen) to expand in financial data analytics.

• These entities process or monetize PII, placing LifeLock within a shared-data system that profits from consumer data.

Data Conflict

• LifeLock (Protection) ↔ Engine by Gen (Data Analytics) ↔ Affiliates & Partners (Marketing Data)

• This creates internal tension: one arm sells privacy protection while another monetizes consumer data.

3. Why mePrism Privacy Is the Safer Choice

Why mePrism Privacy Is the Safer Choice

4. Quantified Impact for Enterprises

(Internal aggregate data from mePrism enterprise deployments 2024–2025.)

5. Strategic Benefits for Executive Protection

Security

• Shrinks the social-engineering and doxxing surface

• Makes deep-fake and voice-clone attacks harder

Compliance

• Aligns with NIST CSF 2.0 (PR.DS-5 Data Removal and Minimization)

• Provides verifiable documentation for CCPA/CPRA audit requirements

Reputation

• Demonstrates risk-management to boards, investors, and insurers

• Protects executive families and reduces incident response costs

6. Ethical Commitment

mePrism prioritizes privacy over data monetization:

• Supports California’s Delete Act (AB 1194)

• Participates in NIA opt-out API proposal

• Maintains a no-data-sharing pledge for all customers

7. Direct Comparison

• LifeLock / Gen Digital → Monetizes affiliates and analytics

• mePrism Privacy → Erases exposure and restores control

Ready to try mePrism yourself?

If you're a company protecting at-risk employees, or an individual concerned about your digital footprint, start your privacy removal today at mePrism.com.
Because your data shouldn’t be a roadmap for violence.

Click here to create your Free Basic account.

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