Allstate Identity Protection vs. mePrism Privacy
What Allstate Identity Protection (AIP) collects
Personal identifiers, financial data, device and browsing data, inferences, and more. (allstateidentityprotection.com)
Sensitive data can include Social Security numbers, account logins, and even the “contents of mail, email, and text messages” when they are not the intended recipient. (allstateidentityprotection.com)
AIP’s Digital Footprint feature can access inbox contents to map accounts tied to your email. (allstateidentityprotection.com)
How AIP uses your data
Product delivery and fraud response. Fair. (allstateidentityprotection.com)
Marketing outreach and personalized ads to you. (allstateidentityprotection.com)
Product “improvement” using analytics and algorithms. (allstateidentityprotection.com)
AI uses: “use your personal information with AI technology” to develop products and features. (allstateidentityprotection.com)
How AIP shares your data
Affiliates: AIP may share personal information with affiliates “for business purposes.” (allstateidentityprotection.com)
Service providers: includes marketing, advertising, email platforms, analytics, “data enhancement,” and research/actuarial vendors. (allstateidentityprotection.com)
Marketing and advertising partners: AIP may share personal information with online ad partners and even with other financial institutions under joint marketing deals. Adobe, Google, and Microsoft are named examples. (allstateidentityprotection.com)
Cross-context behavioral advertising: AIP states, “We do not sell your personal information except for the sharing of personal information for cross-context behavioral advertising as defined under California law.” That is targeted advertising based on data collected across services. (allstateidentityprotection.com)
Separate Allstate notices confirm a CCPA opt-out right for “sharing” used in cross-context ads. (Allstate)
Why this is a conflict of interest
You pay AIP to reduce identity risk.
AIP turns your data into fuel for marketing, analytics, and AI development—inside AIP and across partners. (allstateidentityprotection.com)
“Sharing” for cross-context behavioral ads is, in practice, monetizing your data attention and profiles—even if the policy says “we do not sell” except for that sharing. (allstateidentityprotection.com)
Inbox access via Digital Footprint expands the data surface further (account relationships, receipts, and contacts), which can enrich advertising and analytics if governance slips. (allstateidentityprotection.com)
Signals that deletion is not the default remedy
In AIP’s 2024 California metrics, six “delete my data” requests were denied, citing “business purposes” retention under its Privacy Statement. (allstateidentityprotection.com)
Why this matters for executive protection and enterprises
Open-web PII and marketing-grade profiles raise doxxing and social-engineering risk. The FTC has flagged how data flows across ad tech and broker networks can enable sensitive tracking and harm. (Federal Trade Commission)
mePrism Privacy: a cleaner model
What we do—and don’t do.
No conflicts
No selling or sharing of customer PII for ads, affiliates, or “product discovery.”
No ad-tech partnerships.
Mission is removal and suppression of PII from people-search sites and data brokers, not monetizing it.
What you get
Direct removals across hundreds of brokers and people-search sites, with continuous re-scans.
Proof of work: logs of requests, confirmations, and outcomes for audit and IR workflows.
Enterprise dashboards across executives and other at-risk roles.
Alignment with CPRA rights and emerging broker rules without exploiting your data to grow revenue.
Citations for AIP practices in this table come from AIP’s Privacy Statement and related Allstate notices. (allstateidentityprotection.com)
What to ask any identity service
Do you “share” for cross-context behavioral ads? Where is the opt-out? (FindLaw Codes)
Which affiliates and partners receive customer PII? For what purposes? (allstateidentityprotection.com)
Do you feed customer data into AI models beyond fraud prevention? (allstateidentityprotection.com)
Will you honor deletion even when you claim an ongoing “business purpose”? Show metrics. (allstateidentityprotection.com)
Bottom line
AIP’s policy allows affiliate sharing, ad-partner sharing, AI uses, and cross-context ad “sharing.” Those are revenue levers tied to your data. (allstateidentityprotection.com)
mePrism’s model is simpler: remove your open-web exposure and keep your data out of the ad ecosystem—full stop.
Ready to try mePrism yourself?
If you're a company protecting at-risk employees, or an individual concerned about your digital footprint, start your privacy removal today at mePrism.com.
Because your data shouldn’t be a roadmap for violence.
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