Taking ownership of your consumer data, CapTech Trends interviews mePrism

Introduction

CapTech Trends sat down with Tom Daly, CEO of mePrism, to examine how consumer data is collected, traded, and used across today’s digital economy. The conversation moves past slogans and into market mechanics, consent, and transparency. It explains why ownership and control of personal data matter for individuals and for the companies that serve them.

Excerpt summary

Daly explains that modern services rely on measurements of our behavior, from location to search history, and that these data are routinely monetized through secondary markets without clear consumer consent. He argues for a market-based model where people can see who uses their data, understand its value, and grant or withhold permission. The discussion contrasts first-party use that improves service with off-platform sharing and data broker activity, and it calls for transparency similar to financial markets.

Why mePrism is a credible voice

mePrism builds practical tools that let people collect their data from major platforms, review what is being inferred, and exercise rights under laws like CCPA and GDPR. The company partners with enterprises to enable compliant, direct relationships with consumers, centered on informed consent and clear value exchange. This approach aligns privacy practice with real business needs.

Why this matters now

Data brokers, opaque ad networks, and large platforms still shape how personal data flows online. Clear titles, audit trails, and user permissions reduce risk, improve data quality, and strengthen identity protection. A transparent market for personal data helps consumers make informed choices and helps brands compete on trust, not surveillance.

Closing

This interview underscores mePrism’s mission to put people in control of their information and to help companies engage responsibly. Read the full feature and learn how mePrism supports data removal, online privacy, and compliant data use.