mePrism Contributes to Mindmasters by Columbia Professor Sandra Matz
The Psychology of Our Digital Footprints
In Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior, Columbia Business School professor Sandra Matz examines how online behavior reveals psychological patterns and shapes everyday decisions. mePrism contributes to the conversation with insights on ethical data use and the importance of consumer agency in a surveillance-driven economy.
Putting Privacy into Practice
Matz highlights how behavioral data, often collected without consent, powers much of the modern internet economy. mePrism offers a practical solution by helping individuals identify and remove unconsented data from the internet. Its technology empowers users to reclaim ownership of their digital identity and resist the influence of data brokers and opaque profiling systems.
Sandra Matz on Data and Control
Reflecting on mePrism’s impact, Sandra Matz shared, “Taking control of our data means reclaiming control over our lives and the choices we make. mePrism Privacy makes it easy for people to remove unconsented data from the internet. It’s a critical step toward a more equitable data ecosystem in which consumers own and benefit from their data.” Her endorsement reinforces mePrism’s mission to make privacy practical and accessible.
Privacy in the Age of Prediction
As artificial intelligence and predictive analytics increasingly shape human behavior, control over personal data has become a defining issue of digital ethics. mePrism’s perspective in Mindmasters ties directly to this shift, showing how individuals can take concrete steps toward transparency and autonomy in the data economy.
Owning Your Digital Identity
mePrism’s participation in Mindmasters demonstrates its continued leadership in data privacy and consumer protection. By supporting public awareness around online privacy and data rights, mePrism helps shape a more transparent and equitable digital landscape.
Learn more about mePrism’s mission to protect digital identities and remove unconsented data at mePrism.com.