How Mobilewalla Collects, Sells, and Shares Your Personal Information
What is Mobilewalla?
Mobilewalla, Inc. is a global data broker and consumer intelligence platform that collects, aggregates, and analyzes vast quantities of consumer data from third‑party sources to create detailed audience segments and analytics for marketers, brands, and agencies. The company compiles device information such as mobile advertising IDs, IP addresses, geolocation, and behavioral attributes to enrich datasets used for targeted advertising, predictive analytics, and consumer profiling. Recent regulatory enforcement by the U.S. Federal Trade Commission highlights significant privacy concerns linked to Mobilewalla’s use and sale of sensitive location data without adequate consent.
URL
mobilewalla.com
Support
CCPACompliance@mobilewalla.com
Type of Data Broker
People Search
Aggression level
High
What Mobilewalla collects and how your privacy is at risk
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This company is listed in our Top 100 Most Aggressive Data Sellers based on sensitivity and reach.
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Collects and sells basic details like your name, address, phone number, and email address.
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The company’s practices pose a heightened risk for identity theft, scams, discrimination, and profiling.
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Tracks your browsing habits, online searches, shopping behaviors, and content preferences.
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Tracks and sells your location history, movements, and device-based geolocation data.
The risks shown are based on the types of personal data this company collects, sells, or shares.
Even limited data collection can expose you to serious privacy threats.
Companies like Mobilewalla are selling your information right now.
Most data brokers make opting out difficult or impossible. We locate your exposed data, remove it, and continue monitoring as new brokers are added.
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How to Opt Out and Remove Your Information from Mobilewalla
Mobilewalla provides a global opt‑out request form where individuals can request deletion of their personal information including opting out of the sale or sharing of data. Requests require specific identifiers such as your email address and mobile advertising ID (MAID). Although Mobilewalla honors deletion and consent withdrawal requests, limitations exist because much of the data is aggregated from third‑party sources and is processed into analytics products that may persist.
Enroll in mePrism Privacy to ensure continuous monitoring and removal from Mobilewalla and other brokers.
Mobilewalla Privacy Risks and How to Remove Your Personal Data
They scrape and aggregate your personal data:
Mobilewalla primarily collects data from third‑party sources like ad exchanges and partner aggregators rather than directly from consumers. These sources may supply location data, hashed emails, IP addresses, mobile advertising identifiers (MAIDs), and socio‑economic data, which Mobilewalla ingests to build audience segments and behavioral datasets that help clients understand and target consumers.
They engage in automatic data harvesting:
The company also participates in real‑time bidding (RTB) advertising auctions, where it collects data broadcast during these auctions and may retain consumer identifiers and location signals even from bids it does not win. This enables Mobilewalla to enrich its consumer profiles with granular behavior and movement patterns that are then packaged into analytic products for marketing and risk‑modeling use cases.
Opting out is possible, but removal is difficult:
Due to the scale of data collection and the third‑party nature of sources, removing personal data can be complex. Products derived from this data can remain in archives for years, and regulatory scrutiny, including a 2024‑2025 FTC enforcement action, revealed that Mobilewalla’s practices included selling sensitive location information without verified consent. Users seeking comprehensive removal may find it challenging given the aggregated nature of data distribution and retention in downstream analytics products.
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