How Merkle Collects, Sells, and Shares Your Personal Information
What is Merkle?
Merkle is a global marketing and data services company that operates as a data broker under Texas law, collecting and processing personal data to help businesses run targeted advertising, customer insights, and identity‑driven marketing campaigns. The company gathers contact, demographic, and behavioral data from online interactions, third‑party partners, and client systems to build searchable data products used in digital marketing and advertising. Merkle also uses profiling, tracking technology, and inferences to tailor campaign audiences and insights for clients.
URL
merkle.com
Support
merkle.com/en/privacy-policy
Type of Data Broker
Marketing
Aggression level
High
What Merkle collects and how your privacy is at risk
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This company is listed in our Top 100 Most Aggressive Data Sellers based on sensitivity and reach.
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Collects and sells basic details like your name, address, phone number, and email address.
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Collects and shares information about your family members, relationships, and household makeup.
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The company’s practices pose a heightened risk for identity theft, scams, discrimination, and profiling.
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Tracks your browsing habits, online searches, shopping behaviors, and content preferences.
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Tracks and sells your location history, movements, and device-based geolocation data.
The risks shown are based on the types of personal data this company collects, sells, or shares.
Even limited data collection can expose you to serious privacy threats.
Companies like Merkle are selling your information right now.
Most data brokers make opting out difficult or impossible. We locate your exposed data, remove it, and continue monitoring as new brokers are added.
Create your free account now to see where your data is exposed and begin securing your privacy.
How to Opt Out and Remove Your Information from Merkle
Merkle offers privacy rights options under U.S. privacy laws like CCPA and similar state laws, including the ability to request deletion, correction, and limits on profiling or targeted advertising. However, opting out can be complex because Merkle’s data products are integrated into marketing services and clients often supply or refresh data. Your right to opt out depends on legal jurisdiction and the nature of the data Merkle holds about you.
Enroll in mePrism Privacy to ensure continuous monitoring and removal from Merkle and other brokers.
Merkle Privacy Risks and How to Remove Your Personal Data
They scrape and aggregate your personal data:
Merkle collects personal data from a variety of sources, including third‑party partners, advertisers, public records, analytics providers, and client systems. This includes names, addresses, contact details, demographic information, and household characteristics. The company also uses tracking technology and cookies to gather how users interact with websites and to infer preferences and behaviors for marketing. Once collected, this data is combined into identity‑linked data products such as consumer profiles used for targeting and analytics.
They engage in automatic data harvesting:
In addition to direct collection, Merkle uses automated means to capture technical and usage data such as IP addresses, device identifiers, and website activity. This data is often tied to behavioral patterns and then processed into profiles that help clients segment audiences for digital advertising and insights. In many cases, Merkle also draws inferences about individuals to enhance segmentation and predictive modeling.
Opting out is possible, but removal is difficult:
Removing your data from Merkle’s systems can be challenging because the company integrates both client‑provided data and third‑party sources into its products. Even when you successfully request deletion or an opt‑out, your data may be re‑entered through other partners or clients unless all sources remove your information. This complexity is why many people seeking comprehensive removal turn to services like mePrism that track and manage multiple broker opt‑outs on their behalf.
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