How Gravy Analytics Collects, Sells, and Shares Your Personal Information
What is Gravy Analytics?
Gravy Analytics, now part of Unacast following a 2023 merger and rebrand, is a location data broker that collects, analyzes, and sells mobile device location data gathered through third-party apps and advertising networks. The merger combined two of the largest U.S.-based location intelligence firms, now operating under the Unacast name. Gravy’s data offerings include real-time and historical location feeds tied to mobile advertising IDs, which are used for marketing, audience segmentation, urban planning, and even law enforcement analytics.
URL
gravyanalytics.com
Support
privacy@unacast.com
Type of Data Broker
People Search
Aggression level
High
What Gravy Analytics collects and how your privacy is at risk
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This company is listed in our Top 100 Most Aggressive Data Sellers based on sensitivity and reach.
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Collects and sells basic details like your name, address, phone number, and email address.
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The company’s practices pose a heightened risk for identity theft, scams, discrimination, and profiling.
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Tracks your browsing habits, online searches, shopping behaviors, and content preferences.
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Tracks and sells your location history, movements, and device-based geolocation data.
The risks shown are based on the types of personal data this company collects, sells, or shares.
Even limited data collection can expose you to serious privacy threats.
Companies like Gravy Analytics are selling your information right now.
Most data brokers make opting out difficult or impossible. We locate your exposed data, remove it, and continue monitoring as new brokers are added.
Create your free account now to see where your data is exposed and begin securing your privacy.
How to Opt Out and Remove Your Information from Gravy Analytics
Opting out of Gravy Analytics’ data collection and sale of your location data is possible but may be limited. You can submit an Opt‑Out & Do Not Sell request through their privacy page or contact their privacy team. However, location data collection often occurs through third‑party partners you do not directly interact with, so complete removal from their datasets may be difficult or require device‑specific actions like resetting your mobile advertising ID and disabling location tracking at the OS level.
Enroll in mePrism Privacy to ensure continuous monitoring and removal from Gravy Analytics and other brokers.
Gravy Analytics Privacy Risks and How to Remove Your Personal Data
They scrape and aggregate your personal data:
Gravy Analytics obtains location data primarily from third‑party partners who collect mobile location signals and share them with the company. This includes latitude/longitude coordinates tied to a unique mobile advertising identifier (such as IDFA or Google Advertising ID). The company also processes related identifiers, IP addresses, and device information to build mobility profiles and infer consumer interests or behaviors.
They engage in automatic data harvesting:
Data is ingested indirectly through sources embedded in mobile apps and advertising networks rather than from users directly. Many app developers are unaware that their data flows into larger real‑time bidding ecosystems, where brokers like Gravy Analytics acquire location feeds. This can include thousands of applications installed on a user’s device.
Opting out is possible, but removal is difficult:
Removing your data entirely from Gravy Analytics is challenging because location signals are collected and traded among partners long before they reach the broker. Even after an opt‑out, previously collected historical data may persist in archived products or analytic services. Services like mePrism can help manage and streamline multiple opt‑out processes across brokers and reduce ongoing tracking footprints.
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