How Epsilon Collects, Sells, and Shares Your Personal Data
What is Epsilon?
Epsilon is a major marketing data broker that builds detailed consumer and household profiles to power advertising, loyalty programs, and direct marketing. They collect a wide range of personal, behavioral, and demographic data including names, contact info, purchasing habits, online activity, and even household characteristics. This data is aggregated and shared with clients for targeted campaigns and consumer modeling.
URL
epsilon.com
Support
legal.epsilon.com
Type of Data Broker
Marketing
Aggression level
High
What Epsilon collects and why it puts your privacy at risk
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This company is listed in our Top 100 Most Aggressive Data Sellers based on sensitivity and reach.
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Collects and sells basic details like your name, address, phone number, and email address.
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Collects and shares information about your family members, relationships, and household makeup.
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Collects and monetizes data related to your income, spending habits, debts, and financial status.
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The company’s practices pose a heightened risk for identity theft, scams, discrimination, and profiling.
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Collects and distributes your work history, job titles, company affiliations, and professional connections.
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Tracks your browsing habits, online searches, shopping behaviors, and content preferences.
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Tracks and sells your location history, movements, and device-based geolocation data.
The risks shown are based on the types of personal data this company collects, sells, or shares.
Even limited data collection can expose you to serious privacy threats.
How to Opt Out and Remove Your Data from Epsilon
Epsilon provides an opt-out process through a request portal, but removal can be partial and inconvenient. Their systems may suppress your data for marketing purposes, yet continue to hold it or repopulate profiles from other sources. Full deletion across all datasets is rarely guaranteed, and users often face multiple friction points when trying to complete the process.
For detailed instructions, view our Opt-Out Guide.
Enroll in mePrism Privacy to ensure continuous monitoring and removal from Epsilon and other brokers.
Epsilon Privacy Risks and How to Remove Your Personal Data
They scrape and aggregate your personal data:
Epsilon builds profiles using a mix of personal information, household traits, transaction history, and demographic details. Data may come from direct sources, business clients, data partnerships, or public records. These profiles are enhanced with behavioral models and predictive scores for targeted marketing.
They engage in automatic data harvesting:
They track user activity using cookies, mobile ad IDs, and device identifiers. Epsilon also receives consumer data from client businesses, such as retailers and advertisers, which is integrated and used to refine and expand individual profiles.
Opting out is possible, but removal is difficult:
Due to the depth and persistence of Epsilon’s data, manual opt-outs often fall short. Suppression may only affect certain services, and data can reappear through ongoing feeds from third parties. A service like mePrism helps ensure a more complete removal process across data brokers, with monitoring and repeat enforcement to better protect your privacy.
Companies like Epsilon are selling your data right now.
Most data brokers make opting out difficult or impossible. We locate your exposed data, remove it, and continue monitoring as new brokers are added.
Create your free account now to see where your data is exposed and begin securing your privacy.
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