How Dun & Bradstreet Collects, Sells, and Shares Your Personal Data
What is Dun & Bradstreet?
Dun & Bradstreet is a global business intelligence company that collects and compiles detailed data on millions of companies and their associated individuals. They gather information such as business credit histories, corporate ownership structures, payment patterns, contacts, and relationships in order to provide decision‑making intelligence to other businesses
URL
www.dnb.com
Support
www.dnb.com/en-us/why-dnb/data-transparency.html
Type of Data Broker
Marketing
Aggression level
Critical
What Dun & Bradstreet collects and why it puts your privacy at risk
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This company is listed in our Top 100 Most Aggressive Data Sellers based on sensitivity and reach.
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Collects and sells basic details like your name, address, phone number, and email address.
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Collects and shares information about your family members, relationships, and household makeup.
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Collects and monetizes data related to your income, spending habits, debts, and financial status.
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The company’s practices pose a heightened risk for identity theft, scams, discrimination, and profiling.
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Collects and distributes your work history, job titles, company affiliations, and professional connections.
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Tracks your browsing habits, online searches, shopping behaviors, and content preferences.
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Tracks and sells your location history, movements, and device-based geolocation data.
The risks shown are based on the types of personal data this company collects, sells, or shares.
Even limited data collection can expose you to serious privacy threats.
How to Opt Out and Remove Your Data from Dun & Bradstreet
Dun & Bradstreet provides mechanisms for exercising certain data‑subject rights (such as access, correction or deletion) via its global transparency portals. However, opting out completely is often challenging because much of the data is aggregated from third‑party or public sources, used under license and distributed widely. Removal may not prevent future collection or redistribution.
For detailed instructions, view our Opt-Out Guide.
Enroll in mePrism Privacy to ensure continuous monitoring and removal from ZoomInfo and other brokers.
Dun & Bradstreet Privacy Risks and How to Remove Your Personal Data
They scrape and aggregate your personal data:
D&B aggregates business details from a wide array of public records, regulatory filings, trade payment data, corporate ownership databases, supplier/creditor disclosures, contact registries and more. Because they compile data from both individuals (company executives, owners, contacts) and business entities, their datasets span corporate structures and professional roles.
They engage in automatic data harvesting:
The company sources data via third‑party feeds, web scraping of millions of web pages, APIs linking to government and commercial registries, crowdsourced contacts and licensed vendor networks. For instance, D&B acknowledges that they gather data from “10’s of millions of websites” and integrate vendor‑provided contact lists.
Opting out is possible, but removal is difficult:
Because D&B’s data is widely licensed, aggregated from multiple upstream providers, and used in business‑decisioning systems (credit scores, supplier evaluation, marketing databases), once your professional contact or business affiliation is recorded, it may be difficult to ensure full removal. Even if you submit a removal or correction request, your details may persist in historical snapshots,‑licensed feeds or successor databases.
Companies like Dun & Bradstreet are selling your data right now.
Most data brokers make opting out difficult or impossible. We locate your exposed data, remove it, and continue monitoring as new brokers are added.
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