How Audience Acuity Collects, Sells, and Shares Your Personal Information
What is Audience Acuity?
Audience Acuity is a U.S.‑based consumer identity and data management firm that provides identity resolution, data enrichment, and audience intelligence products to marketers and brands. Its services link consumer identifiers across channels and devices so businesses can target and engage real people more effectively in advertising campaigns. Audience Acuity builds large identity graphs from hundreds of millions of data points and shares or licenses segments of this data to its business clients for personalized marketing and customer analytics.
URL
audienceacuity.com
Support
privacy@audienceacuity.com
Type of Data Broker
Marketing
Aggression level
High
What Audience Acuity collects and how your privacy is at risk
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This company is listed in our Top 100 Most Aggressive Data Sellers based on sensitivity and reach.
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Collects and sells basic details like your name, address, phone number, and email address.
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The company’s practices pose a heightened risk for identity theft, scams, discrimination, and profiling.
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Collects and distributes your work history, job titles, company affiliations, and professional connections.
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Tracks your browsing habits, online searches, shopping behaviors, and content preferences.
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Tracks and sells your location history, movements, and device-based geolocation data.
The risks shown are based on the types of personal data this company collects, sells, or shares.
Even limited data collection can expose you to serious privacy threats.
Companies like Audience Acuity are selling your information right now.
Most data brokers make opting out difficult or impossible. We locate your exposed data, remove it, and continue monitoring as new brokers are added.
Create your free account now to see where your data is exposed and begin securing your privacy.
How to Opt Out and Remove Your Information from Audience Acuity
Audience Acuity offers consumer rights options including an Opt‑Out of Database form accessible on their website, email requests to privacy@audienceacuity.com, and submission of a Do‑Not‑Sell request. Opt‑out affects only Audience Acuity’s proprietary database and does not automatically remove data from its clients or partner platforms. Because of data sharing and licensing practices, complete removal may be time consuming and require identity verification.
Enroll in mePrism Privacy to ensure continuous monitoring and removal from Audience Acuity and other brokers.
Audience Acuity Privacy Risks and How to Remove Your Personal Data
They scrape and aggregate your personal data:
Audience Acuity collects and links consumer personal information and digital identifiers from numerous offline and online sources to create a deterministic identity graph. This process involves ingesting data feeds, validating identities, and connecting data points (email, phone, device IDs, addresses) to real individuals. The combined data enables enriched consumer profiles used by marketers to improve targeting and measurement across channels.
They engage in automatic data harvesting:
Audience Acuity integrates data from more than 70+ sources to produce consumer profiles and audience segments. While it does not place personal information in cookies for ad targeting, it uses hashed identifiers, mobile ad IDs, and other persistent digital identifiers to link offline and online interactions. It may also receive consumer data from partners and license refined or hashed datasets to clients for marketing purposes.
Opting out is possible, but removal is difficult:
Because Audience Acuity’s identity graph links numerous data elements and may be shared with clients and partners, removing personal data can be difficult. Even after opting out, remnants of consumer profiles may remain with third parties that acquired the same data independently. This complexity highlights the value of privacy‑focused services that help manage opt‑out requests across multiple brokers and platforms.
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