How Acxiom Collects, Sells, and Shares Your Personal Data
Acxiom
Acxiom is a global data broker specializing in consumer data aggregation and targeted marketing solutions. With a presence in over 60 countries, Acxiom claims to have data on 2.5 billion individuals worldwide. The company collects a vast array of personal information, including demographics, household characteristics, financial data, and online behaviors, to build detailed consumer profiles used for marketing and risk management purposes.
URL
acxiom.com
Support Email
privacy@acxiom.com
Type of Data Broker
Marketing
Aggression level
Critical
What Acxiom collects and why it puts your privacy at risk
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This company is listed in our Top 100 Most Aggressive Data Sellers based on sensitivity and reach.
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Collects and sells basic details like your name, address, phone number, and email address.
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Collects and shares information about your family members, relationships, and household makeup.
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Collects and monetizes data related to your income, spending habits, debts, and financial status.
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The company’s practices pose a heightened risk for identity theft, scams, discrimination, and profiling.
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Gathers and monetizes information about your political views, religious affiliations, and causes you support.
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Collects and distributes your work history, job titles, company affiliations, and professional connections.
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Tracks your browsing habits, online searches, shopping behaviors, and content preferences.
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Tracks and sells your location history, movements, and device-based geolocation data.
The risks shown are based on the types of personal data this company collects, sells, or shares.
Even limited data collection can expose you to serious privacy threats.
How to Opt Out and Remove Your Data from Acxiom
Acxiom provides an online opt-out form for consumers wishing to remove their data. The process requires submitting personal information, verifying your identity via email. While the company states that requests are processed within two weeks, the multi-step procedure can be cumbersome and may deter individuals from completing the opt-out.
For detailed instructions, view our Opt-Out Guide.
Enroll in mePrism Privacy to ensure continuous monitoring and removal from Acxiom and other brokers.
Acxiom Privacy Risks and How to Remove Your Personal Data
How Acxiom Gathers and Aggregates Data
Acxiom compiles consumer data from various sources, including public records, surveys, online registrations, and purchase histories. This information is used to create detailed profiles that help businesses target their marketing efforts effectively.
Automated Data Collection Methods
The company employs automated tools to collect data, such as tracking online activities, analyzing social media interactions, and monitoring purchasing behaviors. These methods allow Acxiom to continuously update and refine consumer profiles with minimal direct input from individuals.
Data Removal Challenges and the Role of Privacy Services
Removing your data from Acxiom's databases can be challenging due to the complexity of their opt-out process and the breadth of data collected. Privacy-focused services like mePrism can assist in navigating these procedures, ensuring that your personal information is effectively removed and helping to maintain your privacy in the digital landscape.
Companies like Acxiom are selling your data right now.
Most data brokers make opting out difficult or impossible. We locate your exposed data, remove it, and continue monitoring as new brokers are added.
Create your free account now to see where your data is exposed and begin securing your privacy.
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